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The Fenestration News Bulletin this week will be sent to more than 14,000 recipients in just over 9,000 organisations aligned to the Window Industry. Making it an effective delivery platform to get your Companies message across.

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Endurance Doors: have just launched a period inspired Duck Egg Blue finish for their range of solid core entrance doors, each manufactured using a proven, high performance BBA certified core.

Pilkington: advanced glazing helps create a luxury spa for all seasons. When the management of Rudding Park near Harrogate decided to add a new luxury spa complex, the emphasis was on creating a world-class experience for visitors.

HEGLA: as the glass industry once again begins preparations for the Vitrum exhibition in Milan, this year, the leading glass machinery innovator, is bringing linear drive technology and LSG cutting into focus. New solutions and concepts for cutting laminated glass shapes will be presented by the company and will play a significant role.

Everglade Windows: aïr, the most impressive range of bi-fold and lift & slide doors has added a new ultra-slim minimal frame sliding door to its product range - the aïr 20SL. The new door meets demands from architects and homeowners alike, looking for ever-slimmer sightlines on doors.

HWL Trade Frames: is offering all windows in the Residence Collection with a butt-jointed finish as standard.

CR Smith: has signed the first ever commercial partnership with Edinburgh Trams in a deal which will see the company that manufactures and installs products for the domestic and commercial markets sponsor 18 trams for the next two years.

frameXpress: when a leading industry figure contacts a company to discuss a conservatory restoration project at their own home, it sends a clear message of confidence to builders, installers and other fabricators. For David Amos, Management Consultant at D&G Consulting, the quality standards and exceptional customer service at FrameXpress were already known to him.

N&C Glass: the UK's largest independent supplier of glass and glazing products, has invested more than £250,000 in new manufacturing equipment to meet increased demand for shaped Pilkington fire glass and enable the business to become a one-stop shop for fire-resistant glass, regardless of its complexity.

Steel Window Association: the phased refurbishment of both private rooms and the elegant public spaces at the Palace Hotel Manchester has been successfully completed by a member of the SWA.

KÖMMERLING: have launched a new range of PVCu/aluminium hybrids based on their high-performance System 76 platform, with enhanced technical credentials, new product technologies and boasting Passivhaus levels of performance.

Peterlee Glass: is set for expansion. As one of the UK's leading architectural glass processors they look forward to increases production and a boost in sales, after moving to a new factory and investing in three specialist machines.


      Edgetech

Doubling-up out of context.

I am not sure whether it is just the silly season or not. We were contacted recently by a research company that maintained people/consumers and the industry are not using the proper name for its products.

They went on to conclude that the newly invented word 'Bi-Fold' when used in conjunction with doors is the only proper name to use for this type of product in all its configurations. You get the feeling they obviously felt they were the arbiters of language.

Given that the definition of bi-fold is simply to fold in two, we then followed up with a quick scan through the pages of the Fenestration News that showed all the images for the doors labelled as such. Without exception, all folded three, four, five times and up, but never just in two, never bi-fold. The assertion would therefore be the new label is a bit out of kilter with reality. We didn’t ask what would happen when the single leaf at one side was included in the same configuration.

The research then suggested the question of missed opportunity, always something a business has to take seriously. They found a consumer searching to find something along the lines of a 4-part folding door wasn't interested in searching for one that just folded in 2. The figures they used suggested the greater majority of the market was well serviced and all communicating using the same language. From that though, the conclusion delivered was the consumer was wrong and it was the industry’s fault.

Are you still with me, according to the researchers it is the consumer and the industry that are wrong by talking the same language. Or to rephrase, the greater majority of those consumers that know what they want and the majority of industry know what they mean - are not correct. The minority on the other hand with the desire for a new name and the re-defining of the language are not engaging with the consumer as they haven't been taught their jingoism - are right. The researchers unfortunately have not given any reason as to why the majority of consumers and industry while getting it right with enquiry and sales - are wrong.

Not forgetting of course, the same product has been around in much the same format and material for more than 50 years, all the time being described more coherently without problems.

Re-branding, re-inventing as a means of marketing is all good - there is nothing like a freshen up, new twist, new name to get a market moving. If that is the desire, obviously the cost to change language, to change the definition falls on those that feel the need, they need to open their bi-fold wallets and splash the cash.

The market has shown that good branding stands out when it is perceived as difference, using a created brand name that is unique and not just another cloned idea always wins out.

Why not move on from saying double-glazing or triple-glazing, or more recently quad-glazing and just call it ' bi-glazing'. Yes I know we know them as IGU's, but the consumer?

You could even change history, Manfred von Richthofen's Fokker Dreidecker was really a…


Fenestration News


Following the move in the US towards IGU automation, earlier this year we saw the first similar production line in the UK at Double R in Wellingborough. Made to measure IGU's rolling of the line every 20 seconds, with just one or two guys in attendance, says it all.

Logic from that is to compete, your IGU's need to perform, be of a consistent quality and roll off the assembly line every 20 seconds to keep pace with those around you.

Then again competing is and always has been, finding the edge, the differentiator from others.

Pilkington Building Products -
'Advanced glazing helps create a luxury spa for all seasons'
Rudding Park near Harrogate is one of the most highly regarded hotels in the UK, offering luxurious accommodation in a Grade-I listed regency house, set in 300 acres of landscaped gardens and woodland. So, when the hotel management decided to add a new luxury spa complex, the emphasis was on creating a world-class experience for visitor ...more
Peterlee Glass Co.Ltd -
'Peterlee Manufacturer set for expansion'
One of the UK ’s leading architectural glass processors is set to increase production and boost sales, after moving to a new factory and investing in three specialist machines. County Durham based PLG Glass has purchased a new glass toughening furnace, a vertical CNC station and glass washing machine with support of a £950,000 asset fina ...more
Residor -
'Residor: new designs, glass styles and in any RAL colour!'
Residor, a brand of DW3 Products Group, is extending its range to give installers even more reasons to sell the most secure GRP composite door on the market. DW3 CEO, Gareth Mobley, explains: “We put security first, because that ’s what matters most to 85% of homeowners when they ’re choosing a new door. With the Ultion 3* cylinder, PA ...more
FrameXpress -
'A beautiful conservatory restoration from frameXpress'
When a leading industry figure contacts a company to discuss a conservatory restoration project at their own home, it sends a clear message of confidence to builders, installers and other fabricators. For David Amos, Management Consultant at D&G Consulting, the quality standards and exceptional customer service at FrameXpress were alread ...more
Pilkington Building Products -
'Pilkington Planar™ entices readers to one of USA’s busiest libraries'
The fundamental role of glass in the built environment is to allow light into spaces while keeping the elements out. But it often also plays a defining aesthetic role too, giving buildings their form and setting them apart as a piece of design work. That was the case with the glazing installation at the newly refurbished Elmhurst Library ...more
H.W.L. Trade Frames -
'The Residence Collection comes butt-jointed as standard at HWL Trade Frames'
HWL Trade Frames, the Leeds-based fabricator of Residence 9, is offering all windows in the Residence Collection, including R7, with a butt-jointed finish as standard. The company, which has been fabricating the windows since the launch of the Collection over five years ago, has noticed that very few manufacturers are offering the butt-j ...more
CR Smith -
'CR Smith agrees first commercial partnership with Edinburgh trams for ‘Window to Scot'
Leading Scottish windows, doors and conservatories firm, CR Smith has signed the first ever commercial partnership with Edinburgh Trams in a deal which will see the company that manufactures and installs products for the domestic and commercial markets sponsor 18 trams for the next two years. The major sponsorship is the natural next st ...more
Edgetech (UK) Ltd -
'Paddle2Pedal Training Update!'
Hi Everyone, This weekend was the last training weekend for the Paddle2Pedal GM Fundraising team before we begin the main event in just 2 weeks time! As always I ’ve attached some photos from the weekend so you can see how we ’re getting on. We went to see Hope House Childrens Hospice, which the event is in support of, on Friday an ...more
Pilkington Building Products -
'N&C invests following demand for Pilkington fire-resistant glass'
N&C Glass, the UK ’s largest independent supplier of glass and glazing products, has invested more than £250,000 in new manufacturing equipment to meet increased demand for shaped Pilkington fire glass and enable the business to become a one-stop shop for fire-resistant glass, regardless of its complexity. The company, based in Beckton i ...more

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Everglade Windows Ltd
There’s something in the aïr
aïr, the most impressive range of bi-fold and lift & slide doors has added a new ultra-slim minim...[more]
Applied Market Information ( AMI )
AMI announces major re-brand: Effective 21 August
AMI has been working hard behind the scenes to update the look of its website, brochures, reports...[more]
Distinction Doors
Distinction’s nxt-gen range takes homeowner benefi
There’s no doubt that the market leader Distinction Doors has cemented its reputation for innovat...[more]
Trojan Manufacturing Group Limited
Trojan’s Stainless Steel door knockers proving pop
The Trojan Group added two door knockers to its renowned Stainless Steel range last year and they...[more]
Spectus Windows Systems
Spectus fabricator Dungannon celebrates 30 years i
Trade fabricator Dungannon Window Company is celebrating 30 years in business this year and Spect...[more]
Hegla
LSG Model-cutting and Linear Drive Technology will
As the glass industry once again begins preparations for the Vitrum exhibition in Milan, this yea...[more]
Carl F Groupco Limited
Cairngorm Group success supported by Carl F Group
Recent contract gains for the Inverness based Cairngorm Group, manufacturers of high energy rated...[more]
E.J. Cocker & Son Ltd (Slenderline Glass)
Major factory expansion for Slenderline Glass
Leading specialists in heritage sealed units, Slenderline Glass, have doubled their factory space...[more]
Swisspacer
SWISSPACER expands UK team in new HQ
SWISSPACER, the worldwide leader of warm edge solutions, has expanded its UK team to include two ...[more]
Customade (UK) Ltd
Installer boosts business with Real Aluminium
An installer has increased its aluminium business by 50% after making the leap to REAL Aluminium....[more]

      FrameXpress
Elumatec UK
elumatec expands uPVC division with experienced Na
World-leading machinery manufacturer elumatec has bolstered its uPVC division with the appointmen...[more]
Deceuninck
Deceuninck UK Exceeds Expectations
Deceuninck is pleased to announce that its UK sales have exceeded targets, as reported in its bi-...[more]
AluK (GB) Limited
New sales and marketing appointments at AluK
AluK has announced two significant changes in the structure of its commercial management team des...[more]
TWR Trade Frames
New bi-fold door set to hit the market
Ambitious fabricator TWR Trade Frames has added a new bi-fold door to its portfolio of products. ...[more]
Kommerling
KOMMERLING launch market-defining system 76 hybrid
KÖMMERLING have launched a new range of PVCu/aluminium hybrids based on their high performance Sy...[more]
REHAU
Colour choices made simple by REHAU
REHAU is making it easier than ever to choose colour foils for its window and door profiles, with...[more]

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Solidor
Edgetech

      FrameXpress
Steel Window Association
Historic Edinburgh business centre benefits from r
The Castlebrae Business Centre in Edinburgh contains 68 separate business units and operates as a...[more]
FrameXpress
Complete Care from FrameXpress
The highest production standards were specified for a recent commercial installation near Coventr...[more]
Senior Architectural Systems
Senior gets technical with college contracts
With an already impressive portfolio of projects in the education sector, leading fenestration ma...[more]