Clare White, Carl F Groupco’s Marketing Manager, celebrates ten years working for the national hardware distributor. Her career with the company has seen her progress from Marketing Assistant to Executive and, in 2014, she was promoted to Marketing Manager.
Career highlights have included helping to establish the organisation as a major player in the UK’s hardware distribution market. The opportunity to launch two brands have also been significant landmarks – the first was Carl F Groupco, which followed the merger of Groupco with Carl F, and secondly, Clare played a key role bringing SmartSecure to market, which put the company on the map as pioneers in electronic door locking and access control.
Clare confirms that the company’s main focus is to ensure the customer is always front of mind and to put the building blocks in place to support ongoing development of the organisation. She reports that Carl F Groupco is focussed on both today’s hardware needs and ensuring the business continues to be centrally placed in the fittings industry of the future.
Commenting on her objectives in managing the marketing for Carl F Groupco, Clare said:
“We create literature, websites and catalogues designed to bring real benefit to our fabricator customers. Rather than merely being a promotional opportunity for Carl F Groupco, our marketing is produced as an extension of our customer service to enable easier purchasing decisions.
“We are all about long standing relationships with our customers and manufacturing partners, which gives us a client centric focus and strong foundation to continue to grow our business.”
Reporting to Managing Director, John Crittenden Clare manages a Marketing Assistant and liaises closely with Carl F Groupco’s sales, technical, purchasing and distribution teams.